Lead Generation | Content Creation | Marketing Automation
 
 

CASE STUDY

LUXURY BRIDAL BOUTIQUE

Increased appointment bookings through tailored messaging across multiple channels

 
 
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SUCCESS STORY

Having previously limited success with digital marketing, a top Southwestern bridal boutique hired Wundervue to implement a Connected Customer Journey utilizing omni-channel advertising, data analysis, and appointment tracking, significantly boosting their return on ad spend.

 

435%

INCREASE IN APPOINTMENTS BOOKED FROM DIGITAL CHANNELS

350%

RETURN ON INVESTMENT

73%

DECREASE IN COST PER APPOINTMENT

 

THEIR STORY

The couture bridal experience

The Texas-based bridal boutique believe that the designer label on a wedding gown is like a signature on a work of art. From the initial sketch to the final stitch, each bridal gown is a masterpiece reflecting hours of creativity and skill. Their mission is to bring these works of art to beautiful brides throughout Texas and the southwest.

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THEIR GOAL

Capturing new customers

The luxury bridal boutique wanted to increase online appointments through digital campaigns, leading to increased in-store sales.

 

THE SOLUTION

A Connected Customer Journey

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OMNI-CHANNEL ADVERTISING

Instagram isn’t just for sharing photos. We took an omni-channel approach to the bridal boutique’s advertising, reaching users throughout their journey at the right time on Instagram, Facebook, and Google.

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LOST APPOINTMENT RECAPTURE

We retargeted users that abandoned the website without booking, incentivizing them with tailored messages and ad creative to return to the site to finalize their appointment.

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AD VARIATION

Not all buyers (and brides) are the same. Our strategy utilized a variety of ad messaging and formats, and testing new capabilities, to improve conversion rates overtime.


 
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"Wundervue is more than a partner, they are our lead engine. Our business is in growth mode and for the past two year's we've counted on the Wundervue team to help us achieve our goals. In particular, I love their focus on ROI and the real-time reporting dashboard. We always know where we're at with Wundervue."

- Meghan E. | Bridal Marketing Director


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